APARTMENTS.COM: #APARMENTAGRAMS (PAID: SOCIAL)
With renters skewing younger, Apartments.com needed social content that resonated with Millennials and Gen Z—many of whom find cohabitation tough, especially when it comes to the awkward stuff.
One of the keys to making it work is communication, which is why we created Apartment-a-grams: shareable messages sent from one cohabitant to another, delivered by Apartments.com creator Brad Bellflower (Jeff Goldblum).
With a large social library of Apartment-a-grams renters could share, unaided consideration and site visits for the brand reached a historic new peak, while total leads surged 30% past the previous high-water mark.
PRESS: The Drum
