CEDARS-SINAI: WE’RE RIGHT HERE (PAID: 360 INTEGRATED MARKETING CAMPAIGN)

Cedars-Sinai needed Angelenos to know two things: they have locations across Southern California, and as the largest nonprofit hospital in the western U.S., they’re deeply committed to their communities.

We created a brand platform from the ground up that did both with one simple message: We’re Right Here.

Then we launched it at a time when people needed that message most: in the midst of a global pandemic.

Two-thirds of people who saw the campaign said they’d be more likely to visit, and they were 53% more likely to consider Cedars-Sinai for everyday health needs.

BROADCAST

DIGITAL

RADIO

OOH

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COVID BROADCAST (PLAYED DURING SPORTING EVENTS)

COVID OOH

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COVID RADIO

COVID PRINT AD FOR NURSES WEEK (FULL PAGE, LOS ANGELES TIMES)

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