EQCA: FIGHT FOR EQUALITY (PAID: BROADCAST, DIGTAL, SOCIAL)

The stakes of the 2020 election were high for the LGBTQ+ community, which for the first time had a voting bloc large enough to sway key swing states, so turnout was crucial.

We created a PSA that broke the mold: no solemn faces talking to camera, just pride colors and a powerful message of unity and diversity from actor-activist Billy Porter.

The results were historic: 93% of LGBTQ+ voters cast ballots, including 25% for the first time, helping elect pro-equality candidates. The campaign was also a Shorty Awards finalist in Government and Politics.

PRESS: AdAge / LBB / AppliedArtsMag / Broadway World / Look To The Stars

BROADCAST/DIGITAL

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