FARMERS: WE KNOW FROM EXPERIENCE (PAID: 360 INTEGRATED MARKETING CAMPAIGN)
Farmers Insurance needed to stand out. With low brand awareness in a crowded category and a budget far smaller than competitors, the brand had to punch above its weight.
We launched the “We Know From Experience” platform, highlighting the strange-but-true claims Farmers has covered over nearly 100 years across broadcast, digital, social, radio, and print.
The campaign drove major gains: site traffic (+115%), initiated quotes (+127%), and consideration (+33%)—and earned top honors, including two Effies (Silver, Bronze), two ADDYs (Silver, Bronze), and a Gold ARF David Ogilvy Award.
BROADCAST
DIGITAL: Targeted pre-roll combining claims that Farmers has covered with factoids related to our target audience’s interests: tech, football, and animals.
RADIO