LA-Z-BOY: LIVE LIFE COMFORTABLY — W!LL DEUTSCH

LA-Z-BOY: LIVE LIFE COMFORTABLY (PAID: 360 INTEGRATED MARKETING CAMPAIGN)

Introducing La-Z-Boy’s “Live Life Comfortably” campaign to a new generation meant relaunching the brand with a new spokesperson they could relate to.

Enter the ever-magnetic Kristen Bell.

After a viral spat with her husband over a La-Z-Boy recliner, the brand tapped her as ambassador. We crafted the campaign around her natural charisma and candid voice.

The result: a revitalized brand and a 7.5% increase in retail revenue post-launch.

PRESS: ABC / Business Insider / Good Morning America / Apartment Therapy / Architectural Digest / Marketing Dive / AdWeek / AdAge / Marketing Daily

BROADCAST

DIGITAL CONTENT

IN-STORE SIGNAGE (TAP TO SCROLL THROUGH)

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