STARBUCKS: THE ART OF SUNSERA BLEND (EARNED: SOCIAL)
Starbucks Sunsera Blend, the brand’s first at-home coffee blend created for Gen Z, needed a launch that spoke to a new generation of coffee drinkers with the bright, optimism they crave. Enter the ever-magnetic Terry Crews. We leaned into his his bohemian side with social content that highlighted Sunsera Blend’s bright, smooth flavor as his morning muse.
Our rollout resonated in a big way, driving 922M impressions and doubling benchmarks.
PRESS: CBS / Newsweek / US Weekly / Rolling Out
