ADOBE MAX: OUT-OF-OFFICE (EARNED: SOCIAL)
In the remote-work-era, the endless stream of burning hot work requests made it hard for people to attend the largest virtual creativity conference of the year, Adobe MAX.
So we enlisted actors who know a thing or two about “The Office” to surprise would-be Adobe MAX attendees with personalized, un-ignorable Out-Of-Office messages they could use keep the pings and dings at bay while they tuned into the conference.
The result was the largest Adobe MAX virtual attendance to date, with 2.2M website visits, 21M video views, and 50M social interactions.
PRESS: AdAge / Design Taxi
