WHITE CLAW: ROAST HOST COLLECTION (EARNED: EXPERIENTIAL, SOCIAL, DIGITAL)

White Claw wanted to bring friends closer over the holidays. Based on the insight that friends who playfully roast each other are nearly twice as loyal, we created the White Claw Roast Host Collection: a limited-edition line of serving ware designed with lighthearted roasts. Partnering with SNL’s Please Don’t Destroy, we created social-first content driving fans to a custom e-comm shop where they could purchase it.

The campaign garnered 3.6B+ impressions, 100 earned placements, 100% positive sentiment and a sold-out Roast Host Collection.

PRESS: Buzzfeed / Parade / People / USA Today / EW / Bleeding Cool / Chief Marketer / Trend Hunter / AdAge / LateNighter / AOL / Yahoo / MarketingDaily / Pop Insider

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