WHITE CLAW: ROAST HOST COLLECTION (EARNED: EXPERIENTIAL, SOCIAL, DIGITAL)

Hard seltzer sales heat up in the summer but cool off in the winter.

Based on the insight that friends who playfully roast each other are nearly twice as loyal, we got friends toasting with White Claw during the holidays by helping them roast each other like never before. We created the White Claw Roast Host Collection: a limited-edition line of serving ware designed with lighthearted roasts — crafted in partnership with three friends who know how to serve up a sick burn, SNL’s Please Don’t Destroy.

The campaign garnered 3.6B+ earned impressions, +20 PPTS lift in purchase consideration, +2.4% sales increase (vs 2023), and a sold-out Roast Host Collection.

PRESS: Buzzfeed / Parade / People / USA Today / EW / Bleeding Cool / Chief Marketer / Trend Hunter / AdAge / LateNighter / AOL / Yahoo / MarketingDaily / Pop Insider

SOCIAL CONTENT

THE COLLECTION

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